As a business, your website is essentially a way to tell your story – who you are, what you do, how fantastic your products are – to 3.2 billion potential customers (there are now 3.2 billion people who use the Internet worlwide, according to the ITU).
Websites are a very visual way for this story telling. Your own photos of yourselves, your products, your workplaces, your interactions with customers create an authenticate, and very personal, depiction of your business. For this reason, our clients are always expected to provide their own photos when we develop their sites.
Sometimes such photos are not available, however. Or it may not be cost-effective for clients to produce them themselves. In these cases, we’ve used stock photos to enhance the story telling in our clients’ sites.
We originally started with iStockphoto back before it was taken over by Getty Images, then Dreamstime after that. Recently we’ve mostly been using Fotolia because of their very competitive pricing. Here we’ve compared the costs of acquiring stock photos from these sites for our clients who may want to do occasional DIY-ing (ie do it yourself) of their sites.